On the evening of December 31, 2024, the New Year’s Eve Countdown Ceremony at Times Square successfully concluded with a memorable celebration. The event’s opening segment spotlighted the theme of the “Spring Festival.” Consul General Chen Li attended, delivering a speech and giving interviews to mark the occasion.

Chen Li stated that Chinese civilization is vast and profound. Recently, the Spring Festival was recognized by UNESCO as Intangible Cultural Heritage. With the New Year and the Spring Festival approaching, he warmly invited everyone to visit China and experience its vibrant cultural traditions and beautiful landscapes.He also expressed the hope for increased people-to-people exchanges between China and the US, as well as for the stable, healthy, and sustainable development of bilateral relations.

This event marked the first appearance of the Spring Festival at Times Square since its recognition as an Intangible Cultural Heritage, generating enthusiastic responses. Hundreds of media outlets from around the world provided live coverage, bringing the celebration to a global audience. Hundreds of millions of people participated in the celebration both online and on-site.